I helped developed the following columns and content packages from concept ideation to publication. Each series had objectives ranging from successfully launching new editorial columns to establishing editorial integration into sponsored content for advertising clients. My role often included creating and assigning content; managing designers and writers; collaborating with clients and internal design, product, sales and tech teams; and planning social media strategy and rollout. Here’s a sampling of projects:
Figures of Progress: Business and nonprofit innovators from organizations like Airbnb, LinkedIn, Recyclebank, DonorsChoose.org and more reflect on the ways they’ve used data and technology to push what’s possible. The microsite was produced in partnership with IBM and included Q&As, video, infographics and stories themed around big data, technology and leadership.
The Insider’s Guide to USC Village, from A to Z: Everything you wanted to know about USC’s $700 million residential-retail complex, the largest community and residential development project in the history of South L.A.
In Her Company: 30 Women Entrepreneurs Who Are Changing the World
This content and video series spotlighted enterprising women in diverse industries who created their own opportunities for success. A collaboration between Eileen Fisher and Take Part Media.
The GOOD Pets Hub: A 30-part content series, this campaign celebrated the surprising ways that pets can bring us closer to our family, neighborhood and community. The campaign included infographics, a community activation to encourage shelter donations and several themed columns, including writers talking about inspiring life lessons learned from their pets. A collaboration with Purina One.
Trojan Tech Talk: What distinguishes the entrepreneurial mindset? We asked four successful USC alumni and faculty leaders from the startup world about their journey into the tech world — and what they’ve learned along the way.